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Piazza Santa Maria Novella 21, Florence, 50123 (show map)
Hotel Overview
Formerly Hotel Rosso23
Before November 2021 Hotel Rosso23 - WTB Hotels was known as Hotel Rosso23

Lock in a great price now and relax with our Price Guardian working for you
Hotel prices fluctuate. Book now, we will check prices each day for you and then let you know how to re-book if an even better price becomes available.Rooms List
Setup a Price Alert for Hotel Rosso23 - WTB Hotels
Each day we'll check prices and send you an email for your selected dates at Hotel Rosso23 - WTB Hotels. If you don't have specific dates but would like to check prices for say next weekend or say next month we can check the price too.
When the hotel goes on sale you will know straight away from the daily email and be able to book with confidence that you've got excellent value.
Facilities of Hotel Rosso23 - WTB Hotels
General
Parking, Pets allowed, Private parking, WiFi everywhere
Services
Free WiFi, Internet services, WiFi
Food & Drink
Bar, Room service, Snack bar
Front-desk/reception area services
24-hour front desk, Valet parking
Miscellaneous
Air conditioning, Facilities for disabled guests, Family rooms, Heating, Lift, Non-smoking rooms
Room facilities [ These may vary room to room ]
Air Conditioning, Bath, Bath or Shower, Bathroom, City view, Desk, Electric kettle, Flat-screen TV, Hairdryer, Heating, Minibar, Safety Deposit Box, Satellite Channels, Shower, Telephone, Toilet, TV, View
Hotel Policies
Check-In
14:00:00- hours
Check-Out
-12:00:00 hours
Cancellation / Prepayment
Cancellation, prepayment and 'book now pay later' policies vary according to room type. Please check the room conditions when selecting your room above.
Accepted credit cards
The hotel reserves the right to pre-authorise credit cards prior to arrival.
The fine print
When booking more than 5 rooms, different conditions and additional supplements may apply.
Traveller reviews

“Excellent hotel for a short stay over Christmas in Florence!”
04 Jan 2025
The location of Hotel Rosso was excellent--very easy to access from the airport and the train station. The staff were very friendly and the breakfast was excellent.

“Thoroughly enjoyable”
01 Jan 2025
Location. Quirky. Lovely staff. Good housekeeping

“Great hotel for a few nights stay.”
07 Dec 2024
Great location. Close to station and attractions. Quirky. Comfortable bed. Good breakfast selection. Lovely staff

“Great location, excellent breakfast, very helpful front desk.”
25 Nov 2024
Staff were excellent. They always tried to help us out. Very nice buffet breakfast

“Superb”
20 Nov 2024
The location was exceptional 5 minutes from the station and no more than 10 minutes walk to the main attractions of Florence. Hotel was clean, rooms spacious and housekeeping excellent.

“Excellent stay!”
12 Nov 2024
Great location, friendly helpful staff at front desk, breakfast room, porters. Nice breakfast.

“Superb”
28 Oct 2024
Spectacular building. Excellent value for money. Clean. Fabulous breakfast. Staff were very helpful, welcoming and friendly

“Very good”
06 Oct 2024
Location right at the Santa Maria Novella piazza was perfect! Breakfast was very good. Hotel's decoration and aesthetics was also very pleasant. Cleaning was meticulous every day

“Always a pleasure to come back!”
01 Oct 2024
I had already stayed here and it was a pleasure to come back.

“Lovely hotel with great staff”
01 Oct 2024
Location great, staff were excellent. Good breakfast
Hotels Nearby
VRooms All'Angolo Del Duomo
Distance : 0.23 KM
Leone Blu Suites | UNA Esperienze
Distance : 0.37 KM
Hotel Vasari
Distance : 0.48 KM
LE QUATTRO MURA EXCLUSIVE
Distance : 0.71 KM
Santa Felicita Apartments
Distance : 0.79 KM
Numa Florence Palazzo Belfiore
Distance : 0.8 KM
Hotel Genzianella
Distance : 1.41 KM
NilHotel Florence
Distance : 3.3 KM